The dental industry welcomes the amendment to the UK cosmetic regulations as a result of European Council Directive 2011/84/EU.
The amendment means that tooth whitening products containing or releasing between 0.1 and 6 per cent hydrogen peroxide can now only be sold to dental practitioners, and that their first use on patients must be by a dental professional in a dental setting.
The industry hope that this change signals the beginning of a new era for patient safety, in which only registered dental professionals will be providing tooth whitening treatments. This would be in accord with the view of the General Dental Council (GDC) that tooth whitening is the practice of dentistry.
We commend the work the GDC does protecting patients and re-affirm our support for its work prosecuting non-dentists illegally providing whitening.
We call on Trading Standards departments across the UK to embolden their approach in tackling non-dentists who illegally provide tooth whitening treatments and continue to put the public at risk.
And we call on the beauty industry to ensure that its members, and those who train them, understand the new legal framework and leave tooth whitening to those who can provide it legally, safely and in the best interests of patients; the dental profession.