PracticeWorks announces name change

PracticeWorks has changed its name to Carestream Dental Ltd as part of a bid to bring the UK subsidiary’s trade name into line with the global branding used by parent company, the Carestream Health Group.

Headquartered in Rochester, New York, Carestream Health Incorporated is a leading global provider of imaging and IT solutions for the dental and medical industries. The company is independently owned and operates within the Toronto-based Onex Corporation family.

An internationally successful company with over 8,100 employees, serving tens of thousands of customers in 150 countries around the world, Carestream Health originated as a business unit within the Eastman Kodak Company, but was bought out by Onex in May 2007. The Carestream Health group, which now trades as standalone entity generates nearly $2.5 billion in annual sales, and brings from its former owner a proud history of innovation, more than 110 years’ experience in health imaging, and over 1,000 patents in digital and film imaging and information technology

Neil Sanderson UK Marketing Director, commented, “PracticeWorks has been a subsidiary of the Carestream Healthcare group for some time and so this rebrand has been on the cards for a while.

The new name in no way changes our continued commitment to the UK dental profession. Instead, it will allow us to tap into a wealth of resources through the global network of Carestream companies, and enable us to stay at the forefront of new technology in the medical and dental fields.”

Carestream Dental (formally Practice Works) operates from its headquarters in Stevenage from where it provides clients with the full range of innovative IT and imaging solutions that it is well known for, including the successful R4 Practice Management software system.

The benefits to the UK dentist are vast, and include full access to a network of global research and development based in countries in the Middle East as well as China, America, UK and France, which can only enhance and support the country-specific projects undertaken by each subsidiary.

For the UK dentist, the only immediate change is the NEW Name. Carestream Dental remains the exclusive maker of Kodak Dental Systems and provides dental professionals with the tools they need to work more efficiently. The Kodak trademark and trade dress are used under licence from Kodak.For more information please call 0800 169 9692