Paula Day and her co-driver Lizzie Willson are following in the footsteps of Princes William and Harry by participating in a 2000 km rally challenge in India to raise funds for two charities.

The Karma Enduro Rally takes place in India in November 2010 to raise desperately needed funds for The Rainbow Trust Children’s Charity and Adventure Ashram.

The Rainbow Trust is a charity operating in the UK to provide practical and emotional support to families who have a child with life-threatening or terminal illness and each year helps over 1000 families in need.

Adventure Ashram provides medical and educational care and assistance to remote village communities in Southern India. The charity provides immediate help and supports the development of programmes for long term and self-fulfilling change.

From two previous events the Karma Enduro Rally has raised over £495,000 from the 60 participating teams who enter each rally.

The challenge facing Paula, a partner in Scope Dental Professional Relations and managing director of Scope Advertising and Marketing Services Ltd and her co-driver will be to drive 2040 km in 12 days over some of the most hostile terrain of India’s Western Ghat Mountain Range. As if the terrain and the heat aren’t enough, add the largest population of wild elephants in Asia, the most chaotic road system on earth and a country most of us have no frame of reference for and it’s easy to see where the “enduro” comes from. And to overcome all these challenges in an Ambi – a 1950s style, 37 bhp car similar to a classic Morris Oxford – which doesn’t even have a handbrake!

Scope Dental Professional Relations has sponsored the cost of entry, flights, accommodation, subsistence and all running costs but donations are sought for the minimum charity fund target of £2850 from each of the 60 teams. Paula intends to raise at least treble this amount. Every penny raised will be equally split between the two deserving causes.

To learn more and make a donation, please visit www.thescopegroup.com and click on the Karma Enduro logo.